Aimfox

The brief

Aimfox is a LinkedIn automation tool — and one of the projects I'm most proud of. The challenge: launch a brand from scratch that could pull users away from well-established competitors in a crowded market.

What I did

I spent almost two years crafting a unique branding identity with talented designers, and months on SEO content — hours of research to make it top-notch. The Miro boards were so overloaded they barely loaded as we approached release day. I ran a heap of competitive research so Aimfox could win over users of rival tools, and meticulously crafted the user flows, copy and FAQs to make switching from those tools effortless.

The result

I designed and ran an early-bird campaign with a stellar pre-launch deal — and it was a massive success. When we counted the revenue those signups could generate in a year, it came to over 2 million dollars. As the backend grew more complex and we needed to pour resources into our crypto projects, we made the hard call to sell.

It's gone on to become a genuinely successful product under its new owners. Check it out at aimfox.com.