BitDeck

The bet

At a crossroads on our next strategic move, I looked hard at our core competencies and spotted an avenue we'd never explored: a crypto marketing agency. Our expertise was mostly SaaS, but the upside in diversifying was clear. We knew from the outset it was a temporary play — so instead of over-planning, we sat down and got to it.

What I did

Ran the whole thing on growth hacking rather than ad budgets, and kept every service in-house to keep margins sweet. Most clients were reputable crypto projects — many of them repeat — plus marketing agencies outsourcing the work they couldn't do themselves.

The result

16 clients in six months, sourced almost entirely through growth hacking, with $0 spent on ads. A pretty impressive run, if I say so myself. I could've kept scaling it, but I had other projects calling — so bitdeck served its purpose and I let it go. Learn more at bitdeck.xyz.